IE expo China 2020—a strong trade fair performance in turbulent times

Final report


August 18, 2020

  • Asia’s leading trade fair for environmental technologies: an outstanding success
  • Keen interest: 1,851 exhibitors on site
  • International attendance via local partners

It was clearly noticeable in the exhibition halls: the great desire to revive business after the COVID-19 crisis in China, get information and network efficiently. The leading platform for environmental technologies in Asia proved its importance despite all the uncertainties in the run-up to the event: 73,176 visitors traveled to Shanghai to learn about products and solutions from 1,851 companies as well as market prospects.

“The success of IE expo China sends a positive signal to our entire IFAT trade fair network and the entire exhibition sector around the globe,” explained Stefan Rummel, Managing Director of Messe München. “The strong response from both visitors and exhibitors in these turbulent times reflects the growing demand for environmental technologies in China and reaffirms the position of IE expo China as the leading trade fair in the Asian market.”

Despite the special circumstances, international joint booths from Germany, the U.S., Switzerland and France were represented—realized via local partners. Some of the individual—international—exhibitors also used this opportunity, among them KAESER Kompressoren SE and Eggersmann GmbH from Germany, OWAC from Italy and Cross Wrap Oy from Finland. In addition, in a special area, around three dozen international companies presented themselves with posters.

“IE expo China integrated a new exhibition area that addressed a growing need in the Chinese market: the inspection and maintenance of urban sewage pipelines,” said Jiang Gang, Managing Director of Messe Muenchen Zhongmao. “The trade fair covered a total of 150,000 square meters. Due to the pandemic, the trade fair mainly had a national focus and counted 1,851 exhibitors and 73,176 visitors.”

The Chinese market is stabilizing

The Chinese government has taken numerous measures to strengthen the economic development—with first successes becoming apparent. According to the government, the gross domestic product grew again by 3.2 percent in the second quarter—after the coronavirus-related upheavals in the first quarter. A relaxed monetary policy and strong investments in the infrastructure (especially linked to the 5G mobile communications standard), consumption and health care are aimed at stable economic activity for the rest of the year. Therefore, the demand on water, sewage and waste treatment is gradually increased, which is also confirmed by the success of IE expo China.

“The opening of IE expo China 2020 reflects the confidence of all environmental companies in improving the capability of pollution prevention and control. This trade fair promotes the high-quality development of environmental protection industry by showcasing the technological innovation,” Peng Bin, Vice Secretary-General of Chinese Society for Environmental Sciences pointed out.

Satisfied exhibitors

The exhibitors were relieved that IE expo China could once again serve as efficient platform. “At this year’s edition, we have also met lots of senior professionals and experts in the industry, and got in touch with many customers, both old and new, ranging from integrated eco-environment solution providers, large state-owned enterprises, private enterprises to equipment and component suppliers,” commented Lv Yonghong, Deputy General Manager of CGN Environmental Protection Industry Co., Ltd.

“Business in China has already picked up strongly again. We are pleased that IE expo China is a pioneer in organizing a trade fair under coronavirus conditions and are impressed by the strong participation of Chinese visitors,” explained Andreas Schweitzer, General Sales Director of Hermann Sewerin GmbH. Markus Dicke, CEO of German Bio Energy Technology (Beijing) Co., Ltd. confirmed: “We are delighted that, after a long wait, we were able to celebrate the first major event in Shanghai—and that we have finally been able to exchange information personally again.”

Outlook for global platform: IFAT impact Business Summit

The future market China and the developments there will also be part of the program at the digital IFAT impact Business Summit from September 8 to 10, 2020.The event will bring together the global environmental industry and its customers, is densely packed with B2B networking, product presentations and a top-level conference program. Participation is free of charge for visitors; the platform will go live at the end of August.

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Silvia Hendricks
Silvia Hendricks
Brand Manager Marketing & Communications
Messegelände, 81823 München
+49 89 949-9721483