Exhibitors Meet the Press
The IFAT Media Dialog — the highlight in the press campaign for IFAT 2018 — took place on January 23 and 24, 2018.
The focus was on the conversations taking place at the tables in Room 14 at the ICM – Internationales Congress Center München. Over 80 companies came along to this event, to talk to the trade journalists about their upcoming presentations at IFAT 2018. “The show before the show” achieved an extensive reporting in the trade press.
The Media Dialog was officially opened with the Future Dialog in the ICM. Stefan Rummel, Managing Director of Messe München, presented the results of the first IFAT Environment Index 2018. Experts from Potsdam Institute for Climate Impact Research, Munich Re, Siemens and Ramboll Studio Dreiseitl talked in a panel discussion about the chances and risks: Are environmental technologies even able to withstand weather extremes? What are the strategies of the future? Maxine Mawhinney, former newsreader on BBC News, moderates the panel discussion.
There was of course also time for a little relaxation and celebration. On Tuesday evening the exhibitors and the journalists met up at Hofbräukeller — as an opportunity for a different kind of networking.
Impressions of the event can be found here. Please observe the Rights of Use of Messe München.